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Resources > Marketing > Offline Promotions
Finally, but by no means least, we come to an essential promotional strategy. Take every opportunity to market your Web presence, offline. There are a number of actions you can take immediately to effect this strategy.
First, make sure that your Web address and email address (if you have one) is clearly visible on EVERYTHING which leaves your office:
Well we dont know the answer to that one. It is strange in the extreme. But youll not be like that, right? We are sure youll always keep it simple ... youll always make it easy for people to contact you both online and offline.
And dont merely leave it at your business stationery. Highlight your Web details on everything else connected to your business:
Have a brainstorming session. Remember, everything that comes into contact with a prospect/customer, or is seen by them, offers you a mini-marketing opportunity. Use it!
Something else you should also consider is tagging a catchy phrase or benefit to your URL. For example, rather than simply printing:
Quality Wines at Great Prices
Or how about tagging an offer with the address:
For your FREE bottle of red wine:
Just tagging a simple phrase or sales message onto your URL in this manner is enough to pull people to your site. It gives them a reason to take a look.
Note: If yours is a purely local business, promoting your Web presence offline is going to be critical. You absolutely MUST get that URL on EVERYTHING connected to your business.
Furthermore, you should also consider incorporating interesting and useful local information or links into your Web site, and not just information pertaining to your businesses products/services. Remember, always try to come up with reasons for your target audience to visit your site be they local or global.
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